This is an abstract of the full article on Performermag: http://performermag.com/band-management/licensing/soundrop-music-distribution/
High volume low-cost release cycle
There is a growing wave of music makers who do not fit the traditional band/artist model. They’re not concerned with an album cover, a release date, high-concept videos, magazine reviews, or any of that. They don’t tour, and they don’t give a damn about sales. To them, the game is not so much about crafting a sound or painstakingly going over mixes and bridges; nope, it’s about releasing music as quickly and cheaply as possible. Produce, release, see if it goes viral, repeat. Some are known for releasing a single a day, or more.
independent niche producers and labels
These musicians are often found on YouTube with thousands of subscribers, eagerly awaiting the next quirky cover or original recorded on a laptop cam from their living room. Some are also on platforms like SoundCloud or Patreon, producing and releasing mixtapes, EDM features, rough tracks, and more. There are even collectives and small labels focused on niche music, such as unique covers of video game soundtracks or meditation/study music.
mechanical licensing and simple costs
If you’ve released covers on YouTube, Content ID takes care of all the legal mumbo jumbo, but that doesn’t fly on the major streamers. For those, you’d better know mechanical licensing and what HFA stands for. And if you’re releasing hundreds of songs per year, you can’t possibly pay per track, and maybe don’t want to get into a yearly payment just to keep these tracks online.